Aldea Digital with Telmex

Aldea Digital 2009 with base in the Sport Palace of Mexico, is a massive event in reference of new technologies as well of videogames for consoles and computers. Thousends of young people and profesionals of the digital world meet to exchange ideas as well to take advantage of the faster download of a 10Gb connection.

Lab 1,618 developed for Telmex, the biggest telecommunication company of Latin America, and used the most advanced and innovative technology , combining hardware, sowftare and creativity, to create a system that communicates the services that the company is offering in their stand in a fun and modern way.

Two multi-touch tables were used for playing and organizing games with the people partecipating. This multi-user table allowed to play with elements of the brand and at the same time to communicate it.
A tailor made multi-touch wall, allowed to navigate and locate Telmex shops that were closest to the the users by the use of the Google Maps service.
To every winner of the activities was given a printed symbol that was validated by an Augmented Reality module and that communicated by painting over the same symbol an image for the winner or looser.